How to be cool on social media

Apologies if you have clicked through or scrolled past the title expecting some top tips on achieving coolness. I have no idea. I have existed for all my 39 years on the periphery of something that can barely be called tepid, let alone the ice white coolness  we all seem to crave. It is a cruel truth we reveal to ourselves when we admit we are not, and will never be, cool. What we don’t understand is that coolness can only be awarded by other, less cool people. You can’t...