I had assumed it was all over.
I’d been brushing off my darkest black, digging out my finest mantilla and clutching my rosary in preparation for the funeral procession. Blogging was dead and buried, you see; its life force finally expunged thanks to Instagram, Twitter, Facebook and Medium. Or at least, that’s what I was led to believe, in pieces I read. By bloggers. On blogs.
But while I may have shed a tear for the demise of blogging, I wasn’t too perturbed, because I knew it would soon rise once more relatively quickly – probably before the sandwiches from its funeral tea had curled at the edges. It usually does.
I didn’t have to wait too long, because apparently, not only is blogging not dead, it is the new pop music. Oh yes! Take this excerpt from an email I received from a blogging network just this week. Step the hell aside, Calvin Harris – here is my moment.
Well! Who knew? One minute blogging is being read the last rites, now, bloggers are “glitzy celebrities” with “the world at their feet”. A cursory glance at my inbox, not to mention down at my immaculately polished Derbys, tells me this may not be happening for every blogger. I see no mountains of invites; my toes do not rest upon the Earth’s mantle.
So which is it? Is blogging throwing shapes to the sound of its own death rattle, or is it a den of internationally renowned celebrities, elegantly stepping off planes and into sponsorship deals as far as the eye can see? Well, it’s a bit of both, for relatively few. The rest of us are somewhere in the middle. Continue reading Bloggers are not the new pop stars