Brief encounters

Brief encounters

The Boy in the Apple Store

The Apple Store is a strange place. It does its very best to pretend it isn’t a shop. There are no tills ringing or sour-faced shopgirls stacking shelves with garish product or hurrying along pretending they’re too busy to help you, no groaning rails or higgledy-piggledy stacks of boxes. The Apple Store, especially the one in London's Covent Garden, is more of an ‘experience’. Smiling pretty boys in skinny jeans loiter at the doorway with eager smiles and eyes so wide they can only be the result of a recently...